Basics Design 07: Grids (Second edition) - Softcover

I have found no better text for teaching graphic design than the Basics Design series-they're the books I've been waiting my entire teaching career for. Chapter-based learning packaged in easily digestible sizes for one term with excellent, current examples of the theory presented in practice. * Darren Stebeleski, Martha Street Studio, Canada * This is a very good basic introduction to grids used in print. It introduces students to a range of concepts and principles used in page layout of various communication medium. The writing style is easy to follow and the book contains plenty of visual examples. * Joyce Yee, Senior Lecturer in Design, Northumbria University, UK * This book is a concise, visually clear introduction to the grid. My students have responded to the clear diagrams and organization of the book with a focus on short, contained spreads each covering a clear topic. * Jennifer Roos, Mercy College, USA * Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids. * Rhed Fawell, Middlesex University, UK * Clear information and loads of diagrammatic and illustrative support. Good basic instruction and visual guidance. * Penny Kealey, East Riding College, UK * As with all books in the Basics Design series, it is very clear, well structured and easy to navigate. * Philip Dixon, Southampton Solent University, UK * Very focused. Covers all key elements and important issues in very clear and concise manner. Excellent book. * Rhiannon Robinson, Cumbria University, UK * Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design. * Ros Garland, Lincoln University, UK * Grids touches on many aspects of strategic grid use and design - from basic terminology to fundamentals of layout to the introduction of detail-level considerations - that lead to the presentation of content that is both well-managed and aesthetically impactful. * Julie Mader-Meersman, Northern Kentucky University, USA * Very nice introduction to this subject ... Nice to see practical tasks in the text along with real world examples. -- Gary Martin, London College of Communication, UK

AVAs Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Grids, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the page and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.