Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
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Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brain storming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart. Creative thinking is a skill that can be developed - this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples. From the Back Cover:
AVA Academia's Basics Graphic Design titles are designed to provide visual arts students and emerging practitioners with a theoretical and practical exploration of each of the fundamental topics within the discipline of graphic design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.Ideas are the basis of good design and generating, selecting and developing those ideas is fundamental to you as a practising graphic designer. Idea Generation will help you get started and will give you ideas for developing strategies to generate more ideas and a range of interesting, effective and relevant design solutions.
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