Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking. Graham Jones, Loose Collective Great book. Colorful, with lots of diagrams and schemes. Visually very appealing, like an idea generation resource should be. Lots of real examples helps to understand the concepts being dealt with. The content design helps a lot to find and read the texts. The case studies help to demonstrate the concepts being transmitted with real situations where they were applied. The quality of the paper transforms it in a resource to buy and to keep. -- Sergio Maravilhas-Lopes, University of Aveiro, Portugal It is great to see a book devoted to the importance of idea generation and how crucial it is within the field of design. It is well written and provides useful examples. -- Andy Ellison, Nottingham Trent University, UK For lecturers and students that believe ideas are fundamental building blocks of effective visual communication, Idea Generation will to be an essential accompaniment to first year undergraduate study. Nigel Ball, Ipswitch University, UKVom Verlag:
Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
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