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Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range) - Softcover

Buch 21 von 44: Required Reading Range

Noble, Ian; Bestley, Russell

 
9782940411603: Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range)
Softcover
ISBN 10: 2940411603 ISBN 13: 9782940411603
Verlag: AVA Publishing, 2011

Inhaltsangabe

A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.

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Über die Autorinnen und Autoren

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK. Ian passed away in the January of 2013.

Russ Bestley is a writer and designer. He is currently Reader in Graphic Design & Subcultures at the London College of Communication. He is lead editor of the journal Punk & Post-Punk, series editor of the Global Punk book series, and a leading member of the international Punk Scholars Network. His research archive can be accessed at www.hitsvilleuk.com.

Von der hinteren Coverseite

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

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Verlag
AVA Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
2940411603
ISBN 13 
9782940411603
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
224
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Verantwortliche Person
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