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The Fundamentals of Creative Advertising: Second Edition - Softcover

Burtenshaw, Ken; Barfoot, Caroline; Mahon, Nik

 
9782940411566: The Fundamentals of Creative Advertising: Second Edition
Softcover
ISBN 10: 2940411565 ISBN 13: 9782940411566
Verlag: Fairchild Books, 2011

Inhaltsangabe

This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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Über die Autorin bzw. den Autor

Ken Burtenshaw has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. Nik Mahon worked as an art director at several advertising agencies and has authored Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, UK. Caroline Barfoot has over 20 years' experience in advertising. She lectures on advertising strategy and market research at Southampton Solent University, UK.

Von der hinteren Coverseite

AVA Academia’s AVA Academia’s Fundamentals titles are designed to introduce visual arts students to the key elements of [discipline] and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the
world’s most successful campaigns.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-do-date and highly
illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

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Verlag
Fairchild Books
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
2940411565
ISBN 13 
9782940411566
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
184
Kontakt zum Hersteller
EDITIONS GALLIMARD
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italien