The Fundamentals of Printed Textile Design - Softcover

AVA Academias Fundamentals titles are designed to introduce students to the key elements of visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.

The Fundamentals of Printed Textile Design is about contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. The book outlines the design process, looking at the vital roles played by drawing, color, style and content. It also looks at how to contextualise and visually communicate effectively in order to build a professional portfolio, whether with traditional design staples or via a more innovative approach.