Verwandte Artikel zu Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction - Softcover

Buch 1 von 2: Basics Advertising

Mahon, Nik

 
9782940411214: Basics Advertising 02: Art Direction
Softcover
ISBN 10: 2940411212 ISBN 13: 9782940411214
Verlag: AVA Publishing, 2010

Inhaltsangabe

Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Über die Autorin bzw. den Autor

Nik Mahon is a senior lecturer in Advertising at Southampton Solent University. Since entering higher education he has been involved in the design, delivery and development of a variety of advertising, media and communication courses for colleges and universities in the UK and overseas. At the same time, he has also been actively engaged in the design and delivery of creative thinking and problem solving programmes and short courses for several major advertising agencies and blue chip organisations. His clients have included British Gas, Ordnance Survey, The Inland Revenue and United Biscuits.

Von der hinteren Coverseite

Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover.
It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Verlag
AVA Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
2940411212
ISBN 13 
9782940411214
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
186
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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