Vision & Values in Design Management: 17 (Required Reading Range) - Softcover

Hands, David

 
9782940373796: Vision & Values in Design Management: 17 (Required Reading Range)

Inhaltsangabe

This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.

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Über die Autorin bzw. den Autor

David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.

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