Basics Design 07: Grids - Softcover

Ambrose, Gavin; Harris, Paul

 
9782940373772: Basics Design 07: Grids
Softcover
ISBN 10: 2940373779 ISBN 13: 9782940373772
Verlag: AVA Publishing SA, 2008

Inhaltsangabe

The seventh book in the award-winning "Basics Design" series, "Grids" focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. True to the other books in the "Basics Design" series, "Grids" is an example in its own right. A reference section, set on a series of different grids, demonstrates the principles discussed in earlier chapters, and the book will serve as a valuable resource and companion to other books in the series. This book is suitable for students of graphic design and established professionals, general public wishing to learn more about design basics, and anyone interested in developing their design skills and knowledge of modern graphics solutions.

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Über die Autorinnen und Autoren

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton.

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

Von der hinteren Coverseite

Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design.

The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.

The book is not intended to be a prescriptive guide to setting up and using grids. Instead, it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the design grid, order can be delivered to a design, which in turn opens up ample opportunities for expression and creativity.

Contemporary case studies are supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

The Basics Design series also includes: Format, Layout, Typography, Image, Colour, Print & Finish and Design Thinking.

Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design.

The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.

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Verlag
AVA Publishing SA
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
2940373779
ISBN 13 
9782940373772
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
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Verantwortliche Person
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