Colour (Basics Design, Band 5) - Softcover

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creastive 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.