Visual research: an introduction to research methodologies in graphic design (Required Reading Range) - Softcover

Noble, Ian; Bestley, Russ

 
9782940373208: Visual research: an introduction to research methodologies in graphic design (Required Reading Range)

Inhaltsangabe

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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Über die Autorin bzw. den Autor

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.

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