The Fundamentals of Creative Advertising - Softcover

Burtenshaw, Ken; Mahon, Nik; Barfoot, Caroline

 
9782940373185: The Fundamentals of Creative Advertising
Softcover
ISBN 10: 2940373183 ISBN 13: 9782940373185
Verlag: AVA Publishing SA, 2006

Inhaltsangabe

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

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Über die Autorin bzw. den Autor

Ken Burtenshaw has extensive experience as a senior art director in the advertising business. He has run the BA Advertising course at Southampton Solent University, UK since 2001. Nik Mahon is a senior lecturer in advertising at Southampton Solent University, UK. Nik has worked with a number of advertising agencies in the UK and overseas as an art director and creative director. Caroline Barfoot has over 20 years' experience of media and marketing communications in account management and planning. Caroline lectures on advertising strategy, market research and the advertising industry at Southampton Solent University, UK.

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Verlag
AVA Publishing SA
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
2940373183
ISBN 13 
9782940373185
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
Kontakt zum Hersteller
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Verantwortliche Person
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