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Inhaltsangabe
Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.
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Über die Autorin bzw. den Autor
Ken Burtenshaw has extensive experience as a senior art director in the advertising business. He has run the BA Advertising course at Southampton Solent University, UK since 2001. Nik Mahon is a senior lecturer in advertising at Southampton Solent University, UK. Nik has worked with a number of advertising agencies in the UK and overseas as an art director and creative director. Caroline Barfoot has over 20 years' experience of media and marketing communications in account management and planning. Caroline lectures on advertising strategy, market research and the advertising industry at Southampton Solent University, UK.
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The Fundamentals of Creative Advertising
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The Fundamentals of Creative Advertising
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Bloomsbury Academic & Professional, 2006
ISBN 10: 2940373183
ISBN 13: 9782940373185
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The Fundamentals of Creative Advertising
Verlag:
Bloomsbury Academic & Professional, 2006
ISBN 10: 2940373183
ISBN 13: 9782940373185
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Beispielbild für diese ISBN
The Fundamentals of Creative Advertising
Verlag:
Bloomsbury Academic & Professional, 2006
ISBN 10: 2940373183
ISBN 13: 9782940373185
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Softcover
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