Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) - Softcover

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialized in retail design and narrative environments. Kathryns current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organizations are increasingly viewing design as being integral to their decision-making processes.

This book will lead you through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Beginning with a contextual overview of the subject, Kathryn Best explores the stages involved in the application of design to business. Each topic is accompanied by key questions to help you develop your own insights into the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management, academic theory and professional practice.