Products Environment: Environnement produits (The Fashion Design Process, Band 5) - Softcover

Claude, Armelle; Rabillier, Eric; Petit, Thierry

 
9782909617497: Products Environment: Environnement produits (The Fashion Design Process, Band 5)

Inhaltsangabe

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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