No Copy Advertising - Softcover

Dzamic, Lazar

 
9782880467401: No Copy Advertising
Softcover
ISBN 10: 2880467403 ISBN 13: 9782880467401
Verlag: RotoVision, 2003

Inhaltsangabe

In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest ways in which today's advertising professionals have promoted, publicised and sold products and services with hardly a single word in sight. Trawling the best work from TV, billboards, print, the Web and radio, the author has compiled an intriguing array of international examples. There is also a discussion of the unique relationship that is formed between consumer and brand by using this method of advertising, and (no)copywriters talk in depth about their approach.

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Über die Autorin bzw. den Autor

Lazar Dzamic has worked as a presenter, copywriter, lecturer and creative director, and as a consultant for Saatchi & Saatchi. He is currently Digital Strategist at EHS realtime in London.

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Verlag
RotoVision
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
2880467403
ISBN 13 
9782880467401
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9782880465667: No Copy Advertising

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ISBN 10:  2880465664 ISBN 13:  9782880465667
Verlag: Rotovision, 2001
Hardcover