Verwandte Artikel zu No Copy Advertising
Inhaltsangabe
No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
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Über die Autorin bzw. den Autor
London-based Journalist Lazar Dzamic has worked as a presenter, copywriter, lecturer and creative director. He is currently a PR consultant for Saatchi and Saatchi, runs his own communications agency and has written three books. He also edits and writes for New Moment, the Eastern European ad magazine.
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Suchergebnisse für No Copy Advertising
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No-Copy Advertising. Foreword by Bob Garfield. Includes Interviews with Trevor Beattie, Neil French and Jack Fund
Verlag:
Crans-Pres-Coligny : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
Gebraucht
Hardcover
Erstausgabe
Anbieter: MW Books, New York, NY, USA
Verkäuferbewertung 5 von 5 Sternen
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects; Commercial art. Impressively and abundantly color illustrated. 2 Kg. Artikel-Nr. 51314
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EUR 55,59
Versand gratis
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Foto des Verkäufers
No-Copy Advertising / Lazar Dzamic
Verlag:
Crans-Pres-Celigny : Hove : Rotovision, 2001
ISBN 10: 2880465664
ISBN 13: 9782880465667
Gebraucht
Hardcover
Erstausgabe
Anbieter: MW Books, New York, NY, USA
Verkäuferbewertung 5 von 5 Sternen
First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 159 pages; Subjects: Advertising. Commercial art. Visual communication. 2 Kg. Artikel-Nr. 85794
Gebraucht kaufen
EUR 74,12
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar