Often portrayed as the father of 20th-century art direction, Alexey Brodovitch and his contributions to "Harper's Bazaar" over more than 20 years (1934-1958) remain the reference point for several generations of photographers and art directors. He promoted photographers such as Blumenfeld, Cartier-Bresson, Avedon and Man Ray. Brodovitch was the first to give blank space the same significance as images and text on the page, most notably his pioneering use of the double-page spread. An important retrospective exhibition of his work was held at the Miason Europeenne de la Photographie in Paris in May 1998. This book serves both as a catalogue to this exhibition and as homage to his talent.
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Kerry William Purcell is a writer, lecturer and freelance picture editor. A former archivist at The Photographers' Gallery in London, he has written widely on film and photography.From Library Journal:
Although the name Alexey Brodovitch may not be familiar to everyone, in the world of graphic arts it speaks volumes. Designer, photographer, and interior designer Brodovitch reigned as art director of Harper's Bazaar from 1934 until 1958. Working with artists such as Man Ray, Richard Avedon, and Henri Cartier-Bresson, he dramatically altered American magazine design. The double-page spread was one of his signature innovations, as was the emphasis on negative space in layouts. This book, with examples of some of his finest work, is the catalog for an exhibition held at the Maison Europ?ene de la Photographie in Paris last year. It is also the first significant Brodovitch publication since 1989. The illustrated index, drop cover, and full-page facsimile reproductions make for a very attractive presentation, though the wide-column pages of text are maddening to read. Highly recommended for art and design libraries.AMargarete Gross, Chicago P.L.
Copyright 1999 Reed Business Information, Inc.
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