Addressing Customer Paradoxes in the Digital World - Softcover

Falque, Eric; Williams, Sarah Jayne

 
9782744064883: Addressing Customer Paradoxes in the Digital World
Softcover
ISBN 10: 2744064882 ISBN 13: 9782744064883
Verlag: Pearson Education France, 2011

Inhaltsangabe

The recent developments in the digital world are resulting in a shift in customer behaviour, which requires a perceptible change in gear. For instance, it is almost impossible nowadays to correctly identify a customer from multiple online profiles and identities.

There is today a significant challenge in ensuring that customer contacts are tailored and relevant while balancing the costs.

This book offers some suggestions and solutions as well as a prospective point of view.

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Über die Autorin bzw. den Autor

Eric Falque is the Firmwide Service Lines & Customer Management Leader at BearingPoint. As a consultant for nearly 20 years, he has led several global customer centric transformation projects. He is the author of several publications and the leader of the BearingPoint Institute, an International Research centre.

Sarah-Jayne Williams is a Director of Management Consulting at BearingPoint. She has been formerly awarded UK Marketing Consultant of the Year by the MCA and The Sunday Times.

 

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Verlag
Pearson Education France
Erscheinungsdatum
2011
Sprache
Französisch
ISBN 10 
2744064882
ISBN 13 
9782744064883
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Pearson Benelux BV
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