Whatever happens tomorrow depends less on prevailing trends and more on individual and collective decisions taken in the face of these trends. If the future is indeed the fruit of human desire, then we have the power to change it to organizational or personal advantage. In Creating Futures, Michel Godet has collected an impressive arsenal of the most effective methodologies for strategic planning. Godet maintains that with the right tools and attitudes, people can learn how to create futures. The book presents these planning methods with lively examples and illustrative and informative case studies. These include information technology in Europe, AXA Insurance, EDF (the French electrical utility), individual combat weapon (French military), and BASF and the agri-business environmental challenge. Creating Futures provides the tools managers, planners, and entrepreneurs need to anticipate change; avoid forecasting errors; avoid clichés and conventional thinking; and make sense of the concepts used in foresight, scenario building and strategic planning.
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Michel Godet holds the chair of "strategic prospective" at the Conservatoire National des Arts et Métiers in Paris. Godet is a member of prime minister's Council of Economic Advisers and the French Academy of Technology. Joseph F. Coates is a popular lecturer, writer, and consultant on topics related to the future.
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