PROFITABLE STRATEGIES FOR BOTTOM MARKETS - Softcover

K. Torres, William

 
9782527639444: PROFITABLE STRATEGIES FOR BOTTOM MARKETS
Softcover
ISBN 10: 2527639445 ISBN 13: 9782527639444
Verlag: William K. Torres, 2025

Inhaltsangabe

The purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing strategies for diverse consumer segments; optimizing product packaging to balance affordability and quality; and adapting business practices to volatile market conditions.

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Verlag
William K. Torres
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
2527639445
ISBN 13 
9782527639444
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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