A Manager's Guide to Disruptive Innovation: Why Great Companies Fail in the Face of Disruption and How to Make Sure Your Company Doesn't - Softcover

Inhaltsangabe

This book unravels the mechanisms of disruption, explains why great companies fail, and proposes concrete ways to turn disruptions into opportunities. Its key message is this: Failure in the face of disruption is not due to a lack of creativity, limited resources, or a resistance to change. Failure is the unintended consequence of applying "good » management practices. The solution to success lies in modifying these practices and this book will tell you how. An ideal introduction to the topic, A Manager¹s Guide to Disruptive Innovation is packed with interesting case studies and anecdotes of organizations faced with disruptive innovation. This book offers you: € A deep insight into the workings of Disruptive Innovation. € Actionable steps to protect and nurture disruptive projects. € Practical suggestions to transform your company¹s management practices to become more innovative.

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