What happens when you approach the real world like a video game? You start winning―at life.
In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life.
You’ll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster―by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn’t stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he’s passing the torch to you.
In Leveling Up, Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you’ll even unlock a special bonus to help you build the life of your dreams.
Are you ready to test your might?
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Eric Siu is an investor, founder, and advisor. He has helped companies such as Amazon, Airbnb, Uber, and Salesforce through his ad agency, Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, where he talks about personal and business growth. Combined, the podcasts have over thirty-five million downloads. In his youth, Eric was not academically or socially successful, but he thrived in eSports and poker. He ultimately found how to convert his focus and accolades in gaming into business success and wants to help others do the same. His life mission is to help the world level up. www.levelingup.com Founder of Activision
I had just finished off my opponent in a one-on-one fight to win a championship that crowned me as the top player of my class in Everquest, the massive multiplayer online role-playing game, or MMORPG. I had conquered Dharma, from our archrival guild, Magna Carta. I wasn’t just “Erico” anymore. I’d become “Erico the Wanderer.” People from all over the game sent me private messages congratulating me on my victory. Everyone in my guild was ecstatic because we’d brought home another title that further entrenched us as the number-one team.
In the “real” world of my parents and friends from school, my win didn’t mean much. But to my thirteen-year-old self, a nerd who always sucked at sports and never caught the attention of girls, the victory felt major. I hadn’t expected to win. I had started out as a newbie, with nothing—no ammo, no equipment, no money and no weapons. I was naked, a peasant, an apprentice at best. Everyone I fought in the tournament had better equipment than I did and was stronger. I was only level 55 while they were all level 60—the highest level possible. But by fighting through tough situations and leveling up, I had surprised myself and won. Getting respect and validation from fellow gamers gave me the confidence that I could accomplish virtually anything in the world.
And, as I found out later, bringing the same attitude to my real life as I did to gaming did help me to pull off bigger things than I ever could have imagined.
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