In The Small Agency's Guide to Winning More Business, business development expert Jody Sutter offers an eight-step approach that specifically addresses the new business obstacles routinely faced by agencies and marketing services firms. Imagine a world where clients find your agency without resistance, willingly pay your fees and are perfect collaborators over the term or a long and happy relationship. The reality for many agencies and marketing services firms is a feast-or-famine cycle of too much work and then sudden scarcity. But, what if you could break that cycle? Jody Sutter shows you how.
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Jody Sutter is the owner of The Sutter Company, a new business consultancy that specializes in working with leadership at small agencies and creative services firms. She helps them identify and activate their natural talents for sales and marketing through programs that are easy to embrace because they take both the agency's strengths and available resources into consideration. Learn more about The Sutter Company's programs and services at www.thesuttercompany.com.
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