From the elite performance coach who authored the international bestseller Relentless and whose clients have included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is fiercely unforgiving.
In Winning, Tim Grover shows why he is one of the world’s most sought-after mindset experts. Drawing on three decades of work with elite competitors, Grover strips away the cliches and rah-rah mentality that create mediocrity and challenges you to embrace reality with single-minded intensity. The prize? Massive success.
Whether you’re an athlete with championship dreams, an entrepreneur building a business, a CEO managing an empire, a salesperson closing a deal, or simply a high achiever determined to stand in the winner’s circle, Winning offers thirteen crucial principles for achieving unbeatable performance.
This book reveals the truth about the obstacles and challenges that stand between you and your goals: Winning never lies. Winning knows your secrets. Winning wages war in the battlefield of your mind. Winning wants all of you. And more.
If you’re addicted to the taste of success and crave more, then you’re ready for Winning’s results-driven performance strategy. And if you’re already winning and want to learn how to execute at a level that will establish you as one of the greatest—so you can own not just this moment, but the next, and the next—this book will show you the path.
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Tim S. Grover is the CEO of Attack Athletics, Inc., which he founded in 1989, and author of the international bestseller Relentless: From Good to Great to Unstoppable. World-renowned for his work with Michael Jordan, Kobe Bryant, Dwyane Wade, and thousands of athletes and business professionals, he appears around the world as a keynote speaker and consultant to business leaders, athletes, and elite achievers in every field. He is based in Chicago.
Shari Lesser Wenk is the cowriter of Tim Grover’s Relentless as well as Start Something with Earl Woods and the Tiger Woods Foundation. She has been a sports agent and bestselling collaborator since 1983. She lives in Chicago.
#1. WINNING makes you different, and different scares people #1. WINNING MAKES YOU DIFFERENT, AND DIFFERENT SCARES PEOPLE
When I was training Michael, we set up a schedule that had him training on game days. This was unheard of at the time, and I heard about that from everyone. Work out on game days? You’ll screw up his shot! He’ll be fatigued! He’ll be less athletic!
Working out makes you less athletic?
We saw it differently.
Think about it. He played three to four games a week, plus travel days, plus practice, plus rest days. When was he supposed to train?
No one really had an answer for that, because daily workouts were not the norm in the NBA at that time, nor were they a high priority. Very few players were on a regular training regimen, especially during the season, and none brought in someone from outside the organization to train them. MJ was the first, when he hired me.
Remember, he brought me in specifically to add muscle and power to his body, because he knew it would help him get past the bigger, stronger players who were physically beating him on the court. As his game elevated, so did the physical intensity he faced from every opponent, and he realized that to get to the next level and win, he had to do something different. The Bulls had a conditioning program for their players, but he wanted—and needed—more.
He was my first professional athlete: The world’s greatest basketball player was working with a trainer who had never trained a pro. Improbable? Yes. Crazy? Maybe. But crazy—combined with the willingness to take a chance—is the secret weapon of Winning, and we both had an impressive arsenal of crazy.
If you think like everyone else, if you act like everyone else, if you follow the same protocols and traditions and habits like everyone else, guess what: You’ll be like everyone else.
Everyone wanted to be like Mike.
Mike did not want to be like anyone else.
Which led us to training on game days.
If our goal was to continuously add muscle and make him stronger—as well as minimize injuries and preserve his longevity—it would have been counterproductive to ignore his training every time he had a game. Believe me, I studied and researched and tested him and looked at every possible variable that could impact his performance. We kept every game day consistent—trained the same muscles, did the same kind of workout, accounted for every component that might affect his shot and his endurance, eliminated as many of those variables as we could, so his body became prepared to play under the same conditions, regardless of the game schedule. It became such a part of his routine that when we didn’t work out, he’d feel the difference and comment, “Something doesn’t feel right.”
Bottom line, it worked for him, and obviously the results spoke so clearly that I never had to respond to everyone who said it wouldn’t work at all.
It was never about being different for the sake of being different, or generating publicity, or trying to look clever and progressive.
It was about understanding the difference between knowing how to think, and being told what to think.
Winners engage their minds and experiences to create new levels of greatness. I’m not just talking about athletes here, I’m talking about innovators and groundbreakers in business, entertainment, science, technology, education, medicine, parenting… every walk of life. Bill Gates personally checking every line of code for the first five years of Microsoft’s existence. Jeff Bezos shipping books out of his garage. Sara Blakely cutting the feet off her pantyhose. Elon Musk gazing up at Mars. They weren’t afraid to think originally, they weren’t worried about what others would think about their “crazy” ideas. That whole BS about thinking outside the box is just that: BS. Winners don’t see the box. They see possibilities. They use their own decisions, successes, and failures as a springboard to elevate their thinking and results.
Every great creation and invention started with people who knew how to think and didn’t allow themselves to be told what to think. If you want to get to the elite level, this is what sets you apart. If you follow the textbook exactly, if you always do it the “normal” way, you can be very good at what you do. But what happens when there’s a glitch or an unforeseeable issue that the textbook didn’t cover? How do you manage when nothing is “normal”? People love to talk about “pivoting” in hard times—making a fast shift in a different direction—but you have to pivot and move toward something, you can’t keep changing direction just to change direction. And unless you know how to think for yourself, you’re just going to keep pivoting back and forth, this way and that way, waiting for someone to save you. Waiting to be told what to think.
If I gave you a piece of paper with a thousand dots, and told you to connect them, how would you attack that challenge? Would you form a picture of something recognizable? Would you create random shapes and designs? Would it look like a crazy doodle? Would you just tear it up?
Those dots are your map of the race to greatness. You can go in a straight line, you can chart your own course, you can wander aimlessly. You can ask others how to get where you’re going. You can quit.
For me, those dots are about watching how a winner moves, and figuring out how I can make him move better. I know how everyone else sees him, can I see him differently? Can I take him in another direction? Can I make him fly? That’s the artwork I see in those dots, the result of everything I’ve learned from others and elevated with my own knowledge. I know there’s already a picture out there telling me what to do. I don’t want that. I want to create my own.
Winning watches to see if you’re confident and bold enough to believe that “different” isn’t wrong. It’s the difference between lighting your own fire and waiting for someone to light it for you. To me, curiosity is the spark that lights that fire. I have a habit of staring at people, not to be rude, but to study and learn about them. I know it can make others uncomfortable, which is not my intention, but I believe it makes me good at what I do; I’d rather observe someone closely than rely on what I’m told.
Are you asking questions? Do you allow your mind to wander into new possibilities and scenarios, no matter how far-fetched and unattainable they might seem, like you did when you were a kid? Kids understand curiosity. They see something interesting and they have to play with it, eat it, throw it… they can’t leave it alone. For a few minutes, it’s the greatest thing they’ve ever known, until an adult comes along and takes it away. They’ll ask question after question after question… until the adult can’t take it anymore and tells them to stop asking so many questions.
That was MJ and me in the beginning of our relationship. There was so much I wanted to know, so much I knew I could learn from him. I’d ask about everything, until he finally said, “Man, you ask so many questions.” I kept on asking. I already knew what I was supposed to think about him, and I knew what everyone else thought about him. I needed to know more than that.
Kobe did the...
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