You’ve Got the Idea – Now Learn the Essential, Often-Overlooked Steps that Turn an Idea into a Success!
The authors, both successful entrepreneurs with years of experience, share their important knowledge on:
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Bob Rief: Bob is the Executive Director of San Diego Sports Innovators that runs a mentor-led Business Accelerator that supports the sports and active lifestyle industry. The company, founded by the NBA legend Bill Walton, has matriculated 140 new companies in the last 10 years, 78% of which remain in business today - an amazing metric considering the national 90% failure rate for startups. 36% of all SDSI graduate companies are female founded.George Mergatroyd: is currently legal counsel for two startups which he helped found - VIBAe Shoes headquartered in Helsinki, Finland and Gutzi Foods, Inc., a California corporation, that is in the process of making yogurt-based products that are healthier alternatives to several commercially successful products currently on the market.
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