Building Rocketships: Product Management for Product-Led Companies - Hardcover

Inhaltsangabe

World-changing companies are being built faster than ever. The question is, how? As product leaders companies like Microsoft, Twitter, T-Mobile, Calendly, and more, Oji and Ezinne Udezue have helped build and scale some of the world's most successful products. Now they share everything they've learned in this comprehensive guide for product-led growth in the age of AI. Building Rocketships distills decades of product experience into practical insights for founders, product leaders, product managers, and executives. Learn the systems and frameworks needed to build truly transformative technology - How to identify and solve your customers' sharpest problems - Methods for building viral products that grow exponentially - Systems for scaling product development without sacrificing speed - Frameworks for leading high-performing product teams This book is the new blueprint for high-growth companies in the age of AI. Let's build.

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