Brand Voice: People + Data Drive Results - Softcover

Inhaltsangabe

TELL YOUR UNFORGETTABLE BRAND STORY TO THE RIGHT AUDIENCE

Communication and marketing go together like peanut butter and jelly—both are equally important to make sure your brand story is pushed to the right audience. Get the balance right, and your company will grow.

In Brand Voice: People + Data Drive Results, author Becky Freemal provides a clear understanding of how to use
people + data to create a brand story that never falls flat again.

IN BRAND VOICE YOU WILL LEARN:

• How to build a strategic foundation that breathes life into your vision, mission, and values
• Why people are your bottom line, and how to dig for their stories behind the data
• The three characteristics your brand must have
• How to laser-focus your brand voice into a marketing strategy that moves you full steam ahead to reach your desired outcomes
• Why AI is not going to kill the art of storytelling. AI will be the reason storytelling strengthens its chops as a key element essential for business success

Written from the perspective of a seasoned marketing strategist and fractional executive, Brand Voice shows you how to understand who you are as an organization and how you want to show up in the world. Do that, and your marketing strategy will sing and tactics will fall into place.

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