The Bottom-Up Revolution: Mastering the Emerging World of Connectivity - Softcover

Inhaltsangabe

Bottom-up is a way of life and a way of doing business. The Bottom-Up Revolution picks up where Malcolm Gladwell’s Tipping Point left off, describing an emerging cultural phenomenon with deep biological and evolutionary underpinnings.

It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this trend, as the billionaire founders of Craigslist, Google, Facebook, and Twitter, and political revolutionaries have done.

It includes interview excerpts with Twitter founder Jack Dorsey, Craigslist founder Craig Newmark, Fritjof Capra, Frans de Waal, Ann Marie Slaughter, Joseph Nye, Naomi Klein, Nicholas Carr, Riane Eisler, George Lakoff, Douglas Rushkoff, Robin Chase, Darcia Narvaez, Dennis Kucinich, Tim O’Reilly, Mike Medavoy, and John McKnight.

Why you need this book? You can learn:

• to unleash the bottom-up powers brimming within you
• to apply bottom-up ideas to make your organization more successful
• to connect better and how connection and disconnection have changed
• how top-down thinking and values have enabled an authoritarian explosion
• to have more, better, deeper positive experiences
• how and why to have hero’s journeys
• how bottom-up is a core progressive value
• how some of the most successful business pioneers have tapped the power of bottom-up
• to tap new, revolutionary ways to manage
• to use bottom-up thinking and ways to more effectively use social media and search engines
• to use bottom-up approaches to build more effective, smarter, successful websites
• build and access power—political, personal, community, organizational—that was not available in the top-down world, before the bottom-up revolution
• to run effective, successful crowdsourcing campaigns
• how to get yourself or your organization a Wikipedia page
• why bottom-up is one of the most disruptive forces in the world
• to think about creating new products and business that tap into our bottom-up genetic evolutionary wiring
• how bottom-up thinking is a core part of making activism work, making your visions for change a reality.
• to understand how bottom-up will change your life, world, and relationships
• how story plays an essential bottom-up role in changing yourself and the world
• to see the world through bottom-up eyes, with more caring, compassion, and understanding of how culture and society work

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