Change Management for Marketers: Internal Transformations Made Easy - Hardcover

Inhaltsangabe

Change Management for Marketers will help people navigate the process of change management for marketing transformations. It will help people through it with less pain, in less time, with better outcomes, and some lightheartedness. This book is for client-side marketers who need change management for marketing transformations. It is equally helpful for partners of client-side marketers including internal and external agencies, internal change managers, and external change management consultants.

After reading this book, you will be able to:

• Define change management specific to marketing transformations and how it differs from organization-wide change management
• Recognize how your amazing marketing skills, experience, and traits enable you to lead change management for marketing transformations
• Empathize with your colleagues’ fear of change and help them overcome their barriers
• Create an insightful Employee Change Journey Map including personas, stages, messaging, and touch points
• Write an inspiring Change Management Brief for everyone involved in the creation and approval of change story communications and resources, such as creative directors, writers, graphic designers, change leaders, and decision makers
• Create a marketing transformation change management process including key steps, collaboration with internal and external stakeholders, and measurement and optimization of change management strategies and tactics
• Tackle the first 90 days of your change management plan implementation

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