Land and EXPAND: 6 Simple Strategies to Grow Your Company's Top and Bottom Line - Softcover

Inhaltsangabe

Land and EXPAND: The Proven Sales Growth Framework to Accelerate Revenue, Reduce Churn, and Turn Customers Into Growth Engines

Your next $10 million in revenue may already be sitting inside your existing customer base.

Most companies spend the majority of their time, money, and resources chasing new customers—while overlooking the fastest, most profitable path to growth: expanding the customers they already have.

In today’s unpredictable economy, sales leaders cannot afford to rely on outdated sales strategies, expensive customer acquisition programs, or hoping new logos will solve their growth challenges.

Land and EXPAND reveals the six proven strategies that high-performing companies use to drive predictable revenue growth, increase customer lifetime value, reduce churn, and create lasting competitive advantage.

Written for CEOs, CROs, sales executives, and go-to-market leaders, this practical sales growth playbook provides a proven framework to transform your existing customer relationships into a powerful engine for revenue expansion.

Inside this book, you will discover how to:

• Unlock hidden revenue opportunities within your existing customer base—and stop leaving millions in expansion revenue behind
• Increase customer lifetime value by creating strategic expansion plans that turn buyers into long-term partners
• Move beyond traditional new-logo selling and build a scalable account expansion strategy
• Improve sales conversion rates from 5–20% to 60–70% by applying one critical but often overlooked approach
• Reduce customer acquisition costs while increasing revenue efficiency and sales productivity
• Use a simple gap analysis framework to identify where customers are underutilizing your solutions and create immediate expansion opportunities
• Identify your highest-potential accounts—the customers most likely to increase spending and deepen their partnership
• Build a repeatable Land and EXPAND sales process that aligns sales, customer success, and leadership teams around profitable growth

Whether you lead a startup scaling from millions to hundreds of millions in revenue or an established enterprise looking to accelerate growth, these strategies provide a practical roadmap to create more predictable, profitable, and sustainable sales results.

You’ll also receive the Land and EXPAND Framework Checklist, an actionable tool to help you immediately identify opportunities, prioritize accounts, and put these strategies into motion.

Stop Chasing Growth. Start Creating It.

The companies that win in challenging markets are not just the ones that acquire the most customers—they are the ones that maximize the value of every customer relationship.

Land and EXPAND gives you the blueprint to increase revenue, strengthen customer loyalty, and build a sales organization designed for long-term growth.

“Among the biggest challenges for a go-to-market organization is limiting churn and expanding its footprint in existing clients. Patricia’s book is an excellent roadmap to making this expansion a reality. A must-read for sales leaders in all industries.”
— Bruce Dahlgren, CEO, MetricStream

If you are responsible for revenue growth, customer retention, or sales performance, this is the playbook you need to build your next growth engine.

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