Verwandte Artikel zu Highly Effective Marketing Analytics: A Practical Guide...

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics (Issn) - Softcover

Hu, Mu

 
9781951527082: Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics (Issn)
Softcover
ISBN 10: 1951527089 ISBN 13: 9781951527082
Verlag: Business Expert Press, 2019

Inhaltsangabe

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics focus consulting firm known for its practical, no nonsense approach to proving and improving the value of marketing analytics.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Business Expert Press
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1951527089
ISBN 13 
9781951527082
Einband
Taschenbuch
Anzahl der Seiten
244
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande