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THE Dx CULTURE CODE: How to Use Organizational Culture to Drive Digital Transformation as Your Competitive Advantage - Softcover

Barsumyan, Mayda

 
9781950116027: THE Dx CULTURE CODE: How to Use Organizational Culture to Drive Digital Transformation as Your Competitive Advantage

Inhaltsangabe

Digital Transformation (Dx) is a topic organizations can no longer afford to ignore. Companies are moving beyond the idea of going digital to becoming digital. Undergoing digital transformation is not as simple as flipping a switch or implementing a set of technical rules. Successful adoption and implementation requires organizations to shift their thinking and culture. Transformation takes time and is most successful when careful thought is given to what to digitize, when to digitize, and how to digitize. The Dx Culture Code is a clear and insightful guide to help you make these decisions and begin to formulate your organization’s digital transformation strategy.

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