"Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits
"If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind
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You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.
What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable?"
International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.
Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
Inside, Eyal overturns conventional wisdom and reveals:
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A graduate and instructor in Stanford's Graduate School of Business, Nir Eyal has studied and taught behavioral design with and to industry-leading experts and scientists. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc., and Psychology Today.
A graduate and instructor in Stanford’s Graduate School of Business, Nir Eyal has studied and taught behavioral design with and to industry-leading experts and scientists. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc., and Psychology Today.
Introduction: From Hooked to Indistractable, vii,
1. What's Your Superpower?, 1,
2. Being Indistractable, 6,
Part 1: Master Internal Triggers,
3. What Motivates Us, Really?, 15,
4. Time Management is Pain Management, 21,
5. Deal with Distraction from Within, 26,
6. Reimagine the Internal Trigger, 30,
7. Reimagine the Task, 34,
8. Reimagine Your Temperament, 38,
Part 2: Make Time for Traction,
9. Turn Your Values into Time, 45,
10. Control the Inputs, Not the Outcomes, 51,
11. Schedule Important Relationships, 55,
12. Sync with Stakeholders at Work, 61,
Part 3: Hack Back External Triggers,
13. Ask the Critical Question, 69,
14. Hack Back Work Interruptions, 74,
15. Hack Back Email, 79,
16. Hack Back Group Chat, 86,
17. Hack Back Meetings, 90,
18. Hack Back Your Smartphone, 94,
19. Hack Back Your Desktop, 101,
20. Hack Back Online Articles, 106,
21. Hack Back Feeds, 111,
Part 4: Prevent Distraction with Pacts,
22. The Power of Precommitments, 119,
23. Prevent Distraction with Effort Pacts, 123,
24. Prevent Distraction with Price Pacts, 127,
25. Prevent Distraction with Identity Pacts, 133,
Part 5: How to Make Your Workplace Indistractable,
26. Distraction is a Sign of Dysfunction, 141,
27. Fixing Distraction is a Test of Company Culture, 146,
28. The Indistractable Workplace, 152,
Part 6: How to Raise Indistractable Children (And Why We All Need Psychological Nutrients),
29. Avoid Convenient Excuses, 159,
30. Understand Their Internal Triggers, 164,
31. Make Time for Traction Together, 171,
32. Help Them with External Triggers, 176,
33. Teach Them to Make Their Own Pacts, 180,
Part 7: How to Have Indistractable Relationships,
34. Spread Social Antibodies Among Friends, 187,
35. Be an Indistractable Lover, 191,
Schedule Template, 197,
Distraction Tracker, 198,
Acknowledgments, 199,
Contributors, 203,
Notes, 211,
WHAT'S YOUR SUPERPOWER?
I love sweets, I love social media, and I love television. However, as much as I love these things, they don't love me back. Overeating a sugary indulgence after a meal, spending too much time scrolling a feed, or indulging in a Netflix binge until two A.M., were all things I once did with little or no conscious thought — out of habit.
Just as eating too much junk leads to health problems, the overuse of devices can also have negative consequences. For me, it was the way I prioritized distractions over the most important people in my life. Worst of all was what I let distractions do to my relationship with my daughter. She's our only child and, to my wife and me, the most amazing kid in the world.
One particular day, the two of us played games from an activity book. We turned to a page and answered questions designed to bring dads and daughters closer together. The first activity involved naming each other's favorite things. The next project was to build a paper airplane with one of the pages. The third was a question we both had to answer. The question was: "If you could have any superpower, what would it be?"
I wish I could tell you what my daughter said at that moment, but I can't. I have no idea because I wasn't really there. I was physically in the room, but my mind was elsewhere. "Daddy?" she said. "What would your superpower be?"
"Huh?" I grunted. "Just a second. I just need to respond to this one thing." I dismissed her as I attended to something on my phone. My eyes were still glued to my screen, tapping away at something that seemed important at the time but could definitely have waited. She went quiet. By the time I looked up, she was gone.
I had just blown a magical moment with my daughter because something on my phone had grabbed my attention. On its own, it was no big deal. But if I told you this was an isolated incident, I'd be lying. This same scene had played out countless times before.
I wasn't the only one putting distractions before people. An early reader of this book told me that when he asked his eight-year-old daughter what her superpower would be, she said she wanted to talk to animals. When asked why, the child said, "So that I have someone to talk to when you and mum are too busy working on your computers."
After finding my daughter and apologizing, I decided it was time for a change. At first, I went extreme. Convinced it was all technology's fault, I tried a "digital detox" and started using an old-school cell phone so I couldn't be tempted to use email, Instagram, and Twitter.
But I found it too difficult to get around without GPS and meeting addresses saved inside my calendar app. I missed listening to audiobooks while I walked, as well as all the other handy things my smartphone could do.
To avoid wasting time reading too many news articles online, I purchased a subscription to the print edition of a newspaper. A few weeks later, I had a stack of unread papers piled neatly next to me as I watched the news on TV.
In an attempt to stay focused while writing, I bought a 1990s word processor without an internet connection. However, whenever I'd sit down to write, I'd find myself glancing at the bookshelf and soon start flipping through books unrelated to my work. Somehow, I kept getting distracted; even without the tech that I thought was the source of the problem.
Removing online technology didn't work. I'd just replace one distraction for another.
I discovered that living the life we want requires not only doing the right things, it also requires we stop doing the wrong things that take us off-track. We all know eating cake is worse for our waistline than having a healthy salad. We agree that aimlessly scrolling our social media feeds is not as enriching as being with real friends in real life. We understand that if we want to be more productive at work, we need to stop wasting time and actually do the work. We already know what to do, what we don't know is how to stop getting distracted
In researching and writing this book over the past five years, and by following the science-backed methods you'll soon learn, I'm now more productive, physically and mentally stronger, better rested, and more fulfilled in my relationships than I've ever been. This book is about what I learned as I developed the most important skill for the 21st century. It's about how I became indistractable, and how you can too.
* * *
The first step is to recognize that distraction starts from within. In Part One, you'll learn practical ways to identify and manage the psychological discomfort that leads us off track. However, I steer clear of recommending well-worn techniques like mindfulness and meditation, not because they are not effective for some people, but because these methods have already been written about ad nauseam. If you're reading this book, my guess is you've already tried those techniques and, like me, found they didn't quite do the trick for you. Instead, we'll take a fresh look at what really motivates our behavior and learn why time management is pain management. We'll also explore how to make just about any task enjoyable — not in the Mary Poppins way of "adding a...
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