Competitive Intelligence 2.0 Competing in a Digital World - Softcover

Inhaltsangabe

Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence professional, student, and general business reader, this book reveals the latest information and insights on major disruptors on the horizon or already present for businesses worldwide. Authors Leonard Lane and K. Michael Ratcliffe write from a rich background as practitioners, researchers, and teachers of Competitive Intelligence.

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