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WINNING IN SERVICE MARKETS: Success through People, Technology and Strategy - Hardcover

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9781944659042: WINNING IN SERVICE MARKETS: Success through People, Technology and Strategy
Hardcover
ISBN 10: 1944659048 ISBN 13: 9781944659042
Verlag: WSPC (US), 2016

Inhaltsangabe

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
WSPC (US)
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1944659048
ISBN 13 
9781944659042
Einband
Gebundene Ausgabe
Anzahl der Seiten
704
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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