CHOOSING HIGHER GROUND: Working and Living in the Values Economy - Hardcover

9781940503158: CHOOSING HIGHER GROUND: Working and Living in the Values Economy

Hardcover

ISBN 10: 1940503159 ISBN 13: 9781940503158

Verlag: NORTIA PR, 2016

Too many businesses today are wrapped up in the transactional economy--the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing, embracing a new values-driven approach to business we call the Values Economy. "Choosing Higher Ground" is a handbook for those who want to incorporate values into their organization's daily practices, and are finally ready to embark on the path to a greater calling.

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�ber die Autorin bzw. den Autor

Michael Weisman is a 42-year veteran of the advertising and marketing industry, where he guided strategic brand campaign development for some of the most iconic brands in the country. He is co-founder of The Values Institute, a strategic think tank whose mission is to inspire values-driven corporate culture. Home location: Orange County, CA Beth Jusino is an award-winning independent writer and editor. Home location: Seattle, WA

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Verlag: NORTIA PR
Erscheinungsdatum: 2016
Sprache: Englisch
ISBN 10: 1940503159
ISBN 13: 9781940503158
Einband: Gebundene Ausgabe
Auflage: 1
Anzahl der Seiten: 192
Herausgeber: Weisman Michael, Jusino Beth
Kontakt zum Hersteller: BRISON
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