The MBA Guidebook: The Essentials of an MBA Program - Softcover

Inhaltsangabe

It takes several years and a substantial amount of money to complete a formal MBA program, where students wade through many theoretical concepts that are never used in the real world. There is a quicker and more effective way to learn the practical side of business management. The MBA Guidebook describes the essentials of the core topics covered in a top-tier MBA program. The intent is to give the user a broad understanding of the most essential concepts needed to run a business – in one comprehensive book. Topics covered include sales and marketing, operations management, product development, risk management, business valuation, capital structure analysis, and the interpretation of financial statements. In short, The MBA Guidebook provides the essential knowledge for operating a successful business.

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