* The first edition of this book won the prestigious Book of the Year Award presented by the Professional Association of Small Business Accountants Many entrepreneurs fail, not because they have bad ideas, but because they don't have the knowledge it takes to convert their ideas into success. In Six Steps to Small Business Success, five seasoned CPAs provide practical advice, step-by-step guidance, and proven ideas to help you dream big, think realistically, and plan and manage carefully, ultimately achieving more than you ever imagined. Take these six simple steps to convert your dreams into reality: 1. PRE-BUSINESS PLANNING. Learn from others who have succeeded how a little front end planning can ensure your success. 2. START-UP: FINANCES, BUDGETS, AND NUMBERS. Discover the key fundamentals that must be put in place for your business to grow. 3. HUMAN RESOURCES(PEOPLE). Learn best practices in hiring, training, managing, and terminating employees. 4. OPERATIONS: WORK FLOW, CUSTOMERS, AND SALES. Learn how to make good decisions about products and customers. 5. BUILDING A SALABLE BUSINESS AND THE SALE. Learn how to plan for your eventual sale. 6. TRANSITIONING TO LIFE AFTER BUSINESS. Finally, learn how to plan for life after work - personal adjustments, wealth management, leaving a legacy.
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Bert Doerhoff, CPA, started his own CPA firm in 1978, which was later named one of the top fifty most innovative firms in the nation by CPA Digest. Bert lives in Jefferson City, MO. Lowell G. Lillge, CPA, started his own accounting firm in 1983, specializing in bookkeeping, tax preparation, and accounting, and he has worked with hundreds of clients. Lowell lives in Grafton, WI. David J. Lucier, CPA, is an entrepreneur, real estate investor, and business adviser who has worked with hundreds of start-up and emerging companies over the past thirty years. David lives in Johnston, RI. R. Sean Manning, CPA, owns an accounting firm as well as several other businesses. In 2008 his firm was awarded Innovative Accounting Firm of the Year from the Professional Association of Small Business Accountants. Sean lives in Littleton, CO. C. Gregory Orcutt, CPA, has owned an accounting firm for over twenty-five years. He was recently awarded the Small Firm of the Year from the Professional Association of Small Business Accountants. Gregory lives in Cincinnati, OH.
Acknowledgements........................................................ | |
Foreword................................................................ | |
Introduction............................................................ | |
Before You Read This Book............................................... | |
Step One – Pre-Business Planning........................................ | |
1. The Dream: Running Your Own Business with Integrity.................. | |
2. Pick the Right Business for You...................................... | |
3. Self-Evaluation for Small-Business Success........................... | |
4. Advisers for Your Business........................................... | |
5. Buying a Franchise or Starting from the Ground Up.................... | |
6. The Business Plan: Creating Your Map to Success...................... | |
7. Strategic Marketing Planning......................................... | |
8. Partnerships and Agreements for Multiple Owners...................... | |
9. Business Formats and Tax Structures.................................. | |
10. Business, Family, and Personal Relationships: Making Them Work...... | |
Step Two – Start-Up: Finances, Budgets, and Numbers..................... | |
11. Business Loans: A General Overview.................................. | |
12. Another Use for Your Business Plan.................................. | |
13. How to Read Financial Statements.................................... | |
14. Key Operating Statistics (Vitals)................................... | |
15. Comparing Your Key Operating Statistics to Industry Standards....... | |
16. Tax Planning........................................................ | |
17. Real Estate and Your Business....................................... | |
18. Insurance: A General Overview....................................... | |
Step Three – Human Resources: The People Factor......................... | |
19. Assembling Your Team................................................ | |
20. Compensation and Benefits........................................... | |
21. Training Employees.................................................. | |
22. Managing Employees.................................................. | |
23. Terminating Employees............................................... | |
Step Four – Operations: Work Flow, Customers, and Sales................. | |
24. Managing Daily Operations........................................... | |
25. Managing Customers: Credit, Collections, and Service................ | |
26. Managing Marketing and Sales: Some Low-Cost Tactics................. | |
27. Managing Growth and Expansion....................................... | |
Step Five – Building a Salable Business and the Sale.................... | |
28. Is It Time to Sell?................................................. | |
29. Valuing Your Business to Sell....................................... | |
30. Tax Planning for the Sale........................................... | |
31. Who Are the Buyers?................................................. | |
32. Negotiating the Sale................................................ | |
33. Sale Documents and Escrows for Contingencies........................ | |
34. Transitioning Customers and Employees through the Sale.............. | |
Step Six – Transitioning to Life After Business......................... | |
35. Wealth Management and Investments................................... | |
36. Lifestyle Changes................................................... | |
37. Leaving a Legacy of Values.......................................... | |
Glossary................................................................ | |
Further Reading......................................................... | |
Recommended Websites.................................................... | |
Endnotes................................................................ | |
Index................................................................... |
Excerpted from Six Steps to Small Business Success by Bert Doerhoff, Lowell Lillge, David Lucier, R. Sean Manning, C. Gregory Orcutt. Copyright © 2014 Bert Doerhoff. Excerpted by permission of Maven House.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
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