In Customer Experience Rules!, CX expert Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses every touch point a customer has with a company. Follow these rules in your business to craft the very best customer experience possible. Bean shares innovative yet practical insights about effective customer experience strategy and tactics from the leaders to improve customer engagement, loyalty, and advocacy: including Uber, Tesla, Amazon, Qualcomm, Kaiser Permanente, DealerRater, Imprivata, Ford, Starwood Hotels and more. Like his best-selling CX book, The Customer Experience Revolution, Customer Experience Rules! is based on the author’s experience, research, and in-person interviews with companies recognized for CX innovation. Read one rule a week—or all 52 at once! Customer Experience Rules! is your guide to customer experience success. PRAISE FOR CUSTOMER EXPERIENCE RULES! “Whether you are new or a long-time practitioner of Customer Experience, this book is a great introduction and reminder of all the best practices we should use – every day!” DANN ALLEN, VICE PRESIDENT, CUSTOMER EXPERIENCE, BANK OF THE WEST “Customer Experience Rules! is a must-have book for companies beginning to focus or companies re-focusing on the experience of the customer.” DEBORAH SCHOONOVER, CUSTOMER SUCCESS MANAGER, FREUND CONTAINER & SUPPLY “If you worship at the altar of Customer Experience, these are your 52 weekly devotionals.” ROB SCRUGGS, FORMER DIRECTOR, CUSTOMER EXPERIENCE, E*TRADE FINANCIALÜber den Autor:
ABOUT THE AUTHOR Jeofrey Bean is a CX expert who helps companies improve and innovate customer experience. He is a frequent speaker, advisor, and seminar leader on the topic of customer experience, and is a part-time Professor of Business Management and Marketing at UC San Diego Extension. Jeofrey is the co-author, with Sean Van Tyne, of The Customer Experience Revolution. ABOUT THE ILLUSTRATOR Steve Hickner is a film director at DreamWorks Animation, with numerous credits as producer, storyboard artist, and more throughout his career as an animator.
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