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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
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- VerlagXML Press
- Erscheinungsdatum2012
- ISBN 10 193743401X
- ISBN 13 9781937434014
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten246
- ZeichnerPotter Douglas
- Kontakt zum HerstellerNicht verfügbar
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The Content Pool: Leveraging Your Company's Largest Hidden Asset
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paperback. Zustand: Gut. Potter, Douglas (illustrator). Seiten; 9781937434014.3 Gewicht in Gramm: 500. Artikel-Nr. 702895
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The Content Pool
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Zustand: New. Potter, Douglas (illustrator). KlappentextrnrnAll companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product developm. Artikel-Nr. 4305923
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The Content Pool: Leveraging Your Company's Largest Hidden Asset
Verlag:
Touchladybirdlucky Studios Feb 2012, 2012
ISBN 10: 193743401X
ISBN 13: 9781937434014
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Taschenbuch. Zustand: Neu. Potter, Douglas (illustrator). Neuware - All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities. Artikel-Nr. 9781937434014
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