Poke the Box - Hardcover

Seth Godin

 
9781936719006: Poke the Box
Hardcover
ISBN 10: 1936719002 ISBN 13: 9781936719006
Verlag: The Domino Project, 2011

Inhaltsangabe

Presents a call to action about taking initiative, embracing change, and risking failure.

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Über die Autorin bzw. den Autor

Seth Godin has written 12 books – all bestsellers – that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America's Greatest Marketer,” and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

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The Seven Imperatives that all Successful Organizations are Built On

The first imperative is to be aware. Aware of the market, of opportunities, of who you are.
The second imperative is to be educated, so you can understand what’s around you.
The third imperative is to be connected, so you can be trusted as you engage.
The fourth imperative is to be consistent, so the system knows what to expect.
The fifth imperative is to build an asset, so you have something to sell.
The sixth imperative is to be productive, so you can be well priced. But it's still possible to do all of these things and still fail.

A job is not enough; a factory is not enough; a trade is not enough. It used to be, but no longer. The world is changing too fast. Without the spark of initiative, you have no choice but to simply react to the world. Without the ability to instigate and experiment, you are stuck, adrift, waiting to be shoved.

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Verlag
The Domino Project
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1936719002
ISBN 13 
9781936719006
Einband
Gebundene Ausgabe
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Hardcover