Seth Godin Poke the Box

ISBN 13: 9781936719006

Poke the Box

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9781936719006: Poke the Box

If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.”

Poke the Box just may be the kick in the pants you need to shake up your life.

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About the Author:

Seth Godin has written 12 books – all bestsellers – that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America's Greatest Marketer,” and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

Excerpt. © Reprinted by permission. All rights reserved.:

The Seven Imperatives that all Successful Organizations are Built On

The first imperative is to be aware. Aware of the market, of opportunities, of who you are.
The second imperative is to be educated, so you can understand what’s around you.
The third imperative is to be connected, so you can be trusted as you engage.
The fourth imperative is to be consistent, so the system knows what to expect.
The fifth imperative is to build an asset, so you have something to sell.
The sixth imperative is to be productive, so you can be well priced. But it's still possible to do all of these things and still fail.

A job is not enough; a factory is not enough; a trade is not enough. It used to be, but no longer. The world is changing too fast. Without the spark of initiative, you have no choice but to simply react to the world. Without the ability to instigate and experiment, you are stuck, adrift, waiting to be shoved.

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