The Marketing Plan Handbook - Softcover

Chernev, Alexander

 
9781936572021: The Marketing Plan Handbook
Softcover
ISBN 10: 1936572028 ISBN 13: 9781936572021
Verlag: CEREBELLUM PR, 2010

Inhaltsangabe

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
CEREBELLUM PR
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1936572028
ISBN 13 
9781936572021
Einband
Taschenbuch
Anzahl der Seiten
156
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781936572038: The Marketing Plan Handbook

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ISBN 10:  1936572036 ISBN 13:  9781936572038
Verlag: CEREBELLUM PR, 2011
Hardcover