Verwandte Artikel zu Balancing the Demand Equation

Balancing the Demand Equation - Hardcover

Needles, Adam

 
9781935547365: Balancing the Demand Equation
Hardcover
ISBN 10: 1935547364 ISBN 13: 9781935547365
Verlag: New Year Publishing, 2011

Inhaltsangabe

The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.

B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.

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Verlag
New Year Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1935547364
ISBN 13 
9781935547365
Einband
Gebundene Ausgabe
Anzahl der Seiten
216
Kontakt zum Hersteller
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Verantwortliche Person
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