The Call: The Strategic Plan That Empowered San Diego Zoo Global to Lead the Fight Against Extinction - Hardcover

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For many years, San Diego Zoo Global (SDZG) wrestled with its purpose...until it implemented a new breed of strategic plan known as The Call. This groundbreaking book details how SDZG transformed itself from an entity known primarily for its excellence in managed animal and plant care to a conservation organization focused on leading the fight against extinction. Written by SDZG's former chief strategy officer, Beth Branning, The Call provides engaging stories and time tested advise for leaders in any field who want to deliver on their organization's mission.