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Search Analytics for Your Site: Conversations with Your Customers - Softcover

Rosenfeld, Louis

 
9781933820200: Search Analytics for Your Site: Conversations with Your Customers
Softcover
ISBN 10: 1933820209 ISBN 13: 9781933820200
Verlag: Rosenfeld Media, 2011

Inhaltsangabe

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Rosenfeld Media
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1933820209
ISBN 13 
9781933820200
Einband
Taschenbuch
Anzahl der Seiten
226
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Verantwortliche Person
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