Field Guide to Nonprofit Program Design, Marketing and Evaluation - Softcover

Inhaltsangabe

UNIQUE! This book is unique -- typically, you would have to buy three separate books to get information about nonprofit program design, marketing and evaluation. Not now! FUNDING for nonprofit programs is very difficult to get if the nonprofit has not carefully designed, marketed and evaluated its programs. If those three highly integrated activities are not done well, it is very difficult to prove to funders that the programs are successfully meeting needs in the nonprofit’s community. As a result, the nonprofit will not get the support and funding so critical to its very existence. Thus, the critical activities of program design, marketing and evaluation have never been more important to nonprofits! This book is a must for anyone seeking to start a successful nonprofit or program, or to ensure they get funding! ALL-IN-ONE! Rather than treating the three activities as somehow being completely separate from each other (which they are not!), this book provides clear and comprehensive guidelines for all of the most important aspects of designing, marketing and evaluating a nonprofit program. Guidelines are written in an easy-to-implement style, resulting in a highly practical resource that can be referenced at any time during the life of a program. RESULTS! You can apply this book with nonprofits to: 1) develop well-designed programs guaranteed to meet the needs of clients; 2) develop very credible nonprofit business plans and fundraising proposals; 3) ensure focused and effective marketing, advertising and promotions; 4) evaluate effectiveness and efficiencies of current programs; and 5) evaluate program performance against program goals and outcomes. (SPECIFICATIONS: Revised June 2003, 252 pages. Comb-binding. Includes numerous worksheets. They can be downloaded from the Web, too.)

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