Verwandte Artikel zu International Marketing

International Marketing - Softcover

Sarathy, Ravi; Terpstra, Vern; Russow, Lloyd C.

 
9781933583228: International Marketing
Softcover
ISBN 10: 1933583223 ISBN 13: 9781933583228
Verlag: Northcoast Pub, 2006

Inhaltsangabe

This new edition reflects recent developments in the world economy and their imlications for international marketing. The text continues to address the challenges and opportunities facing small exporters as well as large multinationals. The text covers economic and cultural environments, the continuing changes occuring therein,and the implications for firms that want to survive and succeed in this dynamic environment.

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Über die Autorin bzw. den Autor

Vern Terpstra is Professor Emeritus of International Business at the University of Michigan and has served as President, Academy of International Business, where he was a Founding Fellow.Ravi Sarathy is Professor,Dept. of Management at Northeastern University and has enjoyed a number of visiting appointments around the globe, including the Fulbright-FLAD Chair in Strategic Managment in Lisbon. He has consulted for a number of multinationals and contributed various chapters to International Marketing Research.Lloyd russow is Assoicate Dean, Philadelphia University School of Business Administration, where he has taught extensively in International Business. His previous publications include: International Dimensions of Marketing and Digital Technology in Teaching International Business.

Aus dem Klappentext

Revision of a perennial best-seller in the International Marketing field. New to this edition are chapters on Information Technology and "Ethics in the International Environment."

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Verlag
Northcoast Pub
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1933583223
ISBN 13 
9781933583228
Einband
Taschenbuch
Anzahl der Seiten
612
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Verantwortliche Person
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