The Language of Marketing Technology: The Essential Reference for Today's Marketer - Softcover

Wlland, Phillip A.; Downs, James K.; Mckee, Stephen

 
9781933199474: The Language of Marketing Technology: The Essential Reference for Today's Marketer
Softcover
ISBN 10: 1933199474 ISBN 13: 9781933199474
Verlag: RACOM BOOKS, 2014

Inhaltsangabe

The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

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Über die Autorinnen und Autoren

Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.



30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.

Aus dem Klappentext

A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.

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Verlag
RACOM BOOKS
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1933199474
ISBN 13 
9781933199474
Einband
Taschenbuch
Anzahl der Seiten
301
Kontakt zum Hersteller
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Verantwortliche Person
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