This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
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Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch s Business Common Sense, published by the Target Marketing Group. He is the author of: Business Books Million Dollar Mailings Method Marketing 2,239 Tested Secrets for Direct Marketing Success priceline.com A Layman s Guide to Manipulating the Media Novels Cedarhurst Alley The Fingered City The Stork Memoir Jack Corbett, Mariner
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